Welcome to DraftFCB.
The first question you'll be asked is:
It's a very simple question but it's also surprisingly powerful.
Advertising is what we do on a daily basis, but we're always aware that the real reason we're here is to create change. And while it's helpful to change attitudes, the end goal must be to change behaviour.
It's remarkable the difference this focus makes. It's made a difference to our work, to the kind of people we've employed, our culture, and to the processes and techniques we use.
So how would you answer our question?
Whatever change you're looking for, you're going to need fresh ideas and fresh ways of communicating those ideas. And you'll need an integrated advertising agency and media agency that's obsessed with creating change.