Top Ten Mistakes In Behaviour Change
// July 29th, 2011
BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha and Mark Nelson at Stanford University’s Persuasive Tech Lab have put together a useful collection of the ten most common mistakes we make when attempting to change behaviour (whether our own or that of others). They include:
- Relying on willpower for long-term change
- Attempting big leaps instead of baby steps
- Ignoring the way that environment shapes behaviours
- Trying to stop old behaviours instead of creating new ones
- Blaming failures on lack of motivation
- Underestimating the power of triggers
- Believing that information leads to action
- Focusing on abstract goals more than concrete behaviours
- Seeking at the outset to change behaviour forever
- Believing that behaviour change is always difficult
To read more about those mistakes (and some ways you can fix them), head to http://www.slideshare.net/captology/stanford-6401325