Gregg’s :: Cook Freestyle
To watch the Cook Freestyle TV ad, you need Flash. You can get it right here and we’ll be waiting for you when you return.
Still not sure? Over 95% of Internet users in New Zealand have Flash. It’s really very useful for watching great clips. Like this Mitre 10 ‘DIY is in our DNA’ TV ad, which has become an iconic kiwi ad. The brilliant performances from the little kids are 100% real.
Why Change?
With over 3,000 food recipes being produced every year, Gregg's wanted to stand apart from the rest and provide food lovers with a more inventive approach to cooking. The first rule of Cooking Freestyle? There are no rules.
What Changed?
We encouraged cooks to trust their instincts - and their taste buds - and be more daring with their use of those herbs & spices hiding at the back of the pantry.
Cook Freestyle has delivered outstanding results with sales being 20% ahead of forecast and share peaking at 49.7% - the highest ever for Gregg’s Herbs & Spices. Together with over 36,000 website visitors, the Gregg's brand has exceeded all annual targets and provided the retailer with outstanding category growth resulting in Herbs & Spices being in the top 20 fastest growing categories in supermarkets.
Visit www.cookfreestyle.co.nz