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Greggs Instant Coffee :: Helping Kiwis tell it like it is
To watch the DIY is in our DNA TV ad, you need Flash. You can get it right here and we’ll be waiting for you when you return.
Still not sure? Over 95% of Internet users in New Zealand have Flash. It’s really very useful for watching great clips just like this Mitre 10 TV ad.
Why Change?
We wanted to encourage people to drink Gregg’s coffee more frequently by rekindling the nation’s latent love for the brand. New Zealand coffee culture was becoming more sophisticated, but Gregg’s was seen as a run-of-the-mill brand that had become a default choice rather than an active choice.
What Changed?
We celebrated a brand truth by reminding people about the occasions ideally suited to Gregg’s – it is an unpretentious coffee perfect for honest straight-up conversations with someone close. By using the well loved characters played by New Zealand’s iconic comedy duo, The Topp Twins, we gave the brand instant likeability and helped people identify with its Kiwi values and heritage.